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CHICAGO — Having solid insurance protection in place to manage risk is vital for any business owner, including dry cleaners. While this is not a purchase that cleaners get excited about — it’s the one item they buy but never want to use — it’s crucial for keeping the company alive when disaster strikes and for protecti
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Building a Drycleaning Marketing Machine (Part 2)
1+ mon, 1+ day ago (790+ words) LAUREL, Md. — According to Dave Coyle, owner of In the Bag Cleaners in Wichita, Kansas, and founder of the Maverick Drycleaners coaching group, there are three levers behind every dollar he spends: winning more right-fit clients, getting existing clients in more…...
Building a Drycleaning Marketing Machine (Part 1)
1+ mon, 6+ day ago (621+ words) LAUREL, Md. — Most dry cleaners try to be everything to everyone. According to Dave Coyle, that’s the mistake that keeps an entire industry undifferentiated. “They end up being commoditized because they aren’t different from any other options,” says Coyle, owner of…...
Advertising Law Basics: What Dry Cleaners Need to Know (Conclusion)
1+ mon, 1+ week ago (374+ words) CHICAGO — No matter how large or small a business is, protecting its customers’ online privacy is a duty that applies to every company. This was one of the messages explored during a National Federation of Independent Business (NFIB) Small Business…...
Cents Acquires Insight Systems
1+ mon, 2+ week ago (383+ words) NEW YORK — Cents has acquired Insight Systems, a business intelligence, dashboarding and reporting platform serving the garment care industry, in a move the company says will strengthen reporting capabilities for drycleaning and laundromat operators. Terms were not disclosed. According to…...
What’s Changed in AI and What It Means for Your Drycleaning Business (Conclusion)
2+ mon, 1+ week ago (584+ words) HERNDON, Va. — One of the more persistent frustrations for small business owners over the years has been the cost of custom software. You know exactly what you need. You just can’t afford to have someone build it. That may be…...
What’s Changed in AI and What It Means for Your Drycleaning Business (Part 2)
2+ mon, 1+ week ago (732+ words) HERNDON, Va. — Some of the hardest decisions a business owner faces don’t come with a spreadsheet attached. They come at 11 p.m., when there’s no one to call. In Part 1 of this series, we looked at how AI can pull…...
CCA Brings Hands-On Training to Spanish-Speaking Cleaners
2+ mon, 1+ week ago (210+ words) ANAHEIM, Calif. — The California Cleaners Association (CCA) recently presented a “hands-on” spotting seminar in Spanish. This was a first for Southern California, the organization says in its announcement, adding that the response was “an overwhelming success.” The event was held…...
What’s Changed in AI and What It Means for Your Drycleaning Business (Part 1)
2+ mon, 2+ week ago (767+ words) HERNDON, Va. — For most small business owners, the conversation about artificial intelligence has sounded the same for a few years now: Here are some tools. Here’s what they can do. Here’s why you should care. That conversation has changed. “Back…...
DLI Launches Online ‘Find a Service Pro’ Directory
2+ mon, 3+ week ago (270+ words) American Drycleaner LAUREL, Md. — The Drycleaning & Laundry Institute (DLI) has recently launched “Find a Service Pro,” a new online maintenance and repair directory. The directory, DLI says, will help drycleaning and laundry business owners and managers find technicians and firms to…...
Social Media Marketing for Today’s Dry Cleaners (Conclusion)
3+ mon, 1+ day ago (803+ words) NEW YORK — Every piece of content Zach Pozniak has ever posted is still out there, still searchable, still capable of leading someone to his drycleaning store. A care label explainer from 2020 and a stain removal video from last Tuesday are…...