3+ hour, 56+ min ago   (331+ words) Watch retailer Just In Time has launched a new campaign, ‘Watching Out For You’, featuring actor and brand ambassador Ayushmann Khurrana. The campaign centres on the idea that selecting a watch involves more than choosing a design. It looks at…...

3+ day, 2+ hour ago   (189+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

4+ day, 8+ hour ago   (1336+ words) India’s experiential marketing opportunity is entering a new phase as audiences become harder to engage, luxury evolves beyond conspicuous consumption and brands increasingly look for experiences that create lasting connections. Against this backdrop, Havas India is bringing together its experiential…...

5+ day, 6+ hour ago   (1157+ words) Hindustan Unilever (HUL) believes India’s 377 million Gen Z consumers are emerging as a structural force that will reshape the way consumer goods are discovered, consumed and purchased, with social media, creators and new consumption occasions increasingly influencing brand demand. The…...

5+ day, 20+ hour ago   (603+ words) For Deepinder Goyal, meditation was always difficult to measure. Now, he says, a wearable sitting on the side of his head is giving him a way to see the progress. Goyal has shared fresh details about Temple, the wellness wearable…...

5+ day, 22+ hour ago   (1104+ words) Hindustan Unilever (HUL) believes India’s 377 million Gen Z consumers are emerging as a structural force that will reshape the way consumer goods are discovered, consumed and purchased, with social media, creators and new consumption occasions increasingly influencing brand demand. Speaking…...

6+ day, 20+ min ago   (424+ words) Brand strategist Suhel Seth has triggered a debate on urban infrastructure after praising Greater Noida's development and contrasting it with Gurgaon. In a post on X, Seth lauded the area's roads and greenery, calling it an example of "good governance…...

6+ day, 4+ hour ago   (977+ words) I have been obsessed with the Ramayana and the Mahabharata for as long as I can remember. Not because they are “our mythology”. That framing has always felt a little small to me. But because buried inside those epics are…...

1+ week, 3+ hour ago   (472+ words) Storyboard18 is Network18 Group's flagship platform focussed on the advertising and marketing community and a leading source of news and analyses. For over two decades as a TV show on CNBC-TV18, Storyboard18 has championed and chronicled the business of brands, the rise of…...

1+ week, 2+ hour ago   (261+ words) Surendra Singh Choudhary, known online as Bittu Tabahi, began cleaning the polluted Ajnar River in Biaora, Madhya Pradesh, on Republic Day this year. Months later, his largely solo effort has attracted attention well beyond his hometown, including from Boyan Slat,…...